Sunday, February 26, 2012

I Want A Home

I want to be a contender.
I want a warm belly to sleep on.
I want a big house.

What could possibly be cuter than talking cats?

In this commercial, the Animal Humane Society uses cats to tell their story and a sad story it is. Last year, over 30,000 companion animals were brought to their rescue shelter. The vast majority - 20,000 - were felines.

They implore the viewer to make homes for these sweet little cats and to give them ...

... a young child to snuggle up to at night. 
... a big house to romp around in.
... someone special to play with them.

In a nutshell, someone to love.

Interestingly, the Animal Humane Society could easily be confused with the Humane Society of the United States, which is the nation's largest animal protection organization and the one you are most likely familiar with.

The sponsor of this ad - the Animal Humane Society - only has five locations, all in the state of Minnesota. So, as cute as this ad may be, it's not particularly meaningful to about 95% of the people that live in the United States.

Regardless, we're happy it came to YouTube so we could all enjoy these adorable little talking cats.

Saturday, February 11, 2012

Facebook: Take This Lollipop, Little Girl

One of my advertising students recently shared this YouTube video with me and I felt compelled to write about it. (Others appear to be driven to do likewise as it has gone viral.)

As this video opens, you see a scruffy man log into his Facebook profile ... only it is very obvious that he is not the man shown in the profile picture. Rather than the clean-cut, All American guy pictured, we are shown a nervous, shifty, sweating guy who has trouble written all over his face.

He stalks through the profile of one of his "friends" ... someone who obviously accepted his friend request without really knowing who this guy was.

Through a number of Google searches, he successfully figures out where she lives. Then, we follow him to his car and through his journey to her house ... alternately shifting between a focused, composed man and a man out of control and consumed by rage.

The video leaves you with a sense of dread, wondering what will happen to her when he enters her home ... and just how well you know all of your Facebook friends.

Maybe it's time we all take a look at who we have allowed to access the personal details of our lives.

Sue Northey - Find me on