Slim-Fast Pulls A Disappearing Act

Slim-Fast uses guerrilla advertising to cleverly communicate their message to pedestrians.

The message?

Drink Slim-Fast and you'll be so skinny you'll fit through a sewer grate.

Oversell?

Certainly, but the message comes through loud and clear without spending anything more than the cost of an orange baseball cap.

I love the simplicity, delivery, and low cost of this advertising tactic.

The only thing I would change is to make the cap the same color as the Slim-Fast logo, which is more red than orange.