Have you ever listened to an audio book while driving? It's a great way to pass the time while on a long road trip.
But, learning Spanish while driving?
While some may think it's great to intellectually expand their mind every waking moment of the day, others (myself included) prefer escaping to the world of fictional characters and storylines.
The latest VW Passat commercial puts this idea to the test.
Two young guys take to the road for a long trip ... only to discover that one has decided it is an opportune time to learn Spanish. Sigh.
What happens next is utterly surprising and amusing.
On their first stop for gas, the two men emerge from the car ... speaking fluent Spanish to each other.
The message? You can drive your VW Passat a really, really long time (13 hours to be exact), without having to fill the gas tank.
This ad delivers its message of exceptional fuel efficiency in a totally unexpected way. It's a great ad for those of us who prefer stories over facts.
Storytelling is often lost on the car industry. Not all stories are good ones either (Audi "I like yellow pictures" commercial). Like you I was surprised at the effective punchline and hope to see more car ads like it.
ReplyDeleteI'm totally with you. I love the storytelling Chevy is doing these days also. The stories help to engage the viewer beyond the typical Detroit ads.
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