This is a disturbingly dark campaign that casts the Wrangler brand into a whole new light. The brand emits edginess and a rebellious nature that one would not typically associate with Wrangler.
For Americans, this campaign is a radical departure from where the brand has been in the past ... an iconic American brand that conjures up images of clean-cut, all American cowboys and football players.
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ReplyDeleteVani, what a nice thing to say! Thanks so much! Sue
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