Kit Kat Ad Creates a Symphony of Sound

 

Who ever thought that 15 seconds of cracking Kit Kats, chewing sounds and sighs of delight could pack such a punch and be so memorable?

I love the simplicity of this campaign. Kit Kat's tagline - break time, anytime - is repeatedly shared with viewers via the snapping and breaking of Kit Kats across the city. The sounds are nearly poetic, forming a symphony of sounds that are decidedly Kit Kat.

So, the next time you're out and about, take a Kit Kat break, pull up a bench and relax.

Kit Kat Encourages You To Take a Break

Imagine strolling the streets of London, absorbing the sights, sounds, and smells of the city.

And then, there it is. A park bench that beckons you to "have a break." But, this is no ordinary bench. This bench is designed to look exactly like the chocolate Kit Kar bar you have come to know and love ever since you were a child.

How could you possibly ignore the opportunity to do exactly as Kit Kat beckons - have a break while out on your stroll?

What a simple and wonderfully executed marketing tactic. The bench clearly and succinctly delivers Kit Kat's brand positioning ... with a budget that is probably the likes of chump change for Kit Kat.

I wonder how many visitors have snapped a photo of this bench?