Dutch company, Red Rail, recognized an important trend that was unfolding in the Netherlands ... their country was on their way towards experiencing a big decline in blood donors. That's when they decided to help the blood bank.
Looking into the minds of fashionistas, they learned something important: fashionistas love to be the first and only person to wear the clothing and designs they select. In walks The Red Rail - a new Dutch fashion label that is exclusively available to women who donate blood.
This new line of clothing consists of 20 unique outfits that are designed by 18 up-and-coming designers. With such a limited selection of outfits, The Red Rail will use a lottery to pick 20 winners.
What a smashing idea! The Red Rail has simultaneously created demand for their new clothing line, while helping the blood bank attract new donors. A win-win for all involved.
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