Monday, July 26, 2010

Give Blood to Wear the Latest Fashion

Dutch company, Red Rail, recognized an important trend that was unfolding in the Netherlands ... their country was on their way towards experiencing a big decline in blood donors. That's when they decided to help the blood bank.

Looking into the minds of fashionistas, they learned something important: fashionistas love to be the first and only person to wear the clothing and designs they select. In walks The Red Rail - a new Dutch fashion label that is exclusively available to women who donate blood.

This new line of clothing consists of 20 unique outfits that are designed by 18 up-and-coming designers. With such a limited selection of outfits, The Red Rail will use a lottery to pick 20 winners.

What a smashing idea! The Red Rail has simultaneously created demand for their new clothing line, while helping the blood bank attract new donors. A win-win for all involved.

No comments:

Post a Comment

Sue Northey - Find me on