Friday, July 23, 2010

Scottish beer packaged inside dead rodents. Is this a new SNL skit?

Dom Perignon has got nothing on BrewDog, a Scottish craft brewery that just launched a taxidermied rodent beer. This beer is hard to believe on so many fronts:

- Contains 55% alcohol
- Comes packaged in a TAXIDERMIED RODENT
- Costs about $760 per bottle

Beyond the fact that this idea is outright bizarre and creepy, I can't for the life of me figure out who would want to drink their beer from a dead rodent. Most people run shrieking in fright when a dead rodent shows up in their house.

I just had to check out BrewDog's website. The opening line says, "Beer was never meant to be bland, tasteless and apathetic." I think I get how a rodent would make your drinking experience less bland and less apathetic ... on some level anyway. But, just how does drinking beer out of a rodent make it taste different? And how the heck do they preserve that rodent anyway?

I have to admit when I first saw this ad I thought it was an SNL spoof. I was waiting for an ad to pop up and say "Laughs ... compliments of SNL."

Thanks to Ad Freak for this strangely bizarre story.

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