Wednesday, October 26, 2011

Giant Lego Man Washes Up On Florida Beach

Giant Lego Man Washes Up On Florida Beach
Florida beach visitors lift giant Lego Man
Ahhh ... a relaxing day on the beach. Can you feel the warm sun beneath your toes as you stroll the shoreline?

But, wait ... what is that bobbing in the water? Could it be .... could it be a GIANT LEGO MAN?

Believe it or not, that is exactly what recently happened at Siesta Key Beach in Florida. An eight-foot-tall, 100-pound fiberglass man washed up on shore.

Now, I must admit that I immediately gave a high five to the other PR professionals at Branigan Communications. I mean, we may not have been the team that came up with this great idea for the Lego brand, but we must recognize brilliant work when we see it, right?

Wrong. Well kind of wrong.

It was a brilliant PR stunt, but the culprit was not Lego. Rather, this stunt was brought to beach-goers, complements of a Dutch artist named Ego Leonard.

When contacted by email, Leonard replied to the Sarasota Herald-Tribune:

“I am glad I crossed over. Although it was a hell of a [swim].
Nice weather here and friendly people.
I think I am gonna stay here for a while.” 

Leonard has extended his campaign to both Twitter and Facebook. Additionally, his website shows a partially obscured Lego man, whose face is covered by a big green apple.
Interestingly, this is not the first time this has happened. Other Lego figures have washed up on beaches in both Holland and England, in 2007 and 2008.

Fascinating viral campaign.


  1. I imagine that must be a huge pleasant surprise coming across one of those during a quiet day at the beach. I wonder when these Lego people would visit us again.

  2. I would love to see one of these giant Lego men wash up on the shores of Lake Michigan!

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