Wednesday, December 7, 2011

Brooks Brothers Asks You To "Share The Sheep"

How can you not be pulled into a commercial that has seven adorable, fluffy sheep singing Jingle Bells in childlike voices? As much as I wanted to turn away from this ad, I just couldn't do it...especially when the little guy with the blue scarf timidly stepped towards the front of the herd to shyly and hesitantly sing a solo. (He kind of reminded me of Rudolph when he was trying to hide his shiny nose.)

The ad is on the front page of the Brooks Brothers website where they encourage you to "SHARE the  SHEEP" with a friend:
Brooks Brothers Share The Sheep
This whole campaign is brilliant for a number of reasons:

- How can anyone resist singing sheep?
- Who doesn't like hearing a lively Christmas tune to help get in the holiday mood?
- Who can resist the urge to share a cute ad with friends? (Case in point, the Office Max Elf Yourself)

Plus, it's a great way to increase awareness of Brooks Brothers and to add to their prospective customer database.

Jingle bells
Jingle bells
Jingle all the way
... to the bank

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