Sunday, December 4, 2011

Wendy's "Where's the Beef?" Has Jumped The Cow

Wendy's "Where's The Beef?" 1984 ad
In 1984, Wendy's launched a campaign designed to get people to notice that their hamburgers were full-sized, unlike some of the other fast food chains selling burgers.

The campaign, dubbed the "Where's the beef?" campaign ran for what seemed like years (but was probably only months). It featured little white-haired ladies cackling out the words, "Where's the beef? Where's the beef?" Their tinny voices wormed their way into your ears, leaving you begging for a reprieve.
In a word, the campaign was annoying. The little old ladies were annoying.

But, just like Wisk's "Ring Around The Collar" campaign, it appeared to do its job and to do it well. People parroted the words back, successfully making Wendy's ad campaign part of pop culture.

Now, 27 years later, Wendy's is at it again. This time, though, they are using a younger, hipper, social media savvy man to spread the news that Wendy's is revamping their single, double and triple burgers.

Is it just me or does this campaign feel like an idea past its prime? Why take something that had become an icon back in 1984 and try to force fit into 2011? Or is Wendy's trying to tell us that their hamburgers are about as fresh as their advertising?

It feels like Wendy's has jumped the shark ... or is that the cow?
Wendy's "Where's the Beef?" Facebook Campaign
Wendy's "Where's the Beef?" New Spokesman

Wendy's "Where's The Beef?" 2011 Ad

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