Friday, December 16, 2011

Dr. Dre Ad Splashes Color (and Best Buy)!

Blue Beats By Dr. Dre
Up until a few weeks ago, I had never heard of Dr. Dre headphones. But lately, they seem to be popping up all over the place: on Twitter, on TV and on the heads of celebrities.

Of greatest note, is a holiday campaign for their new Studio line of headphones, offered in a "spectrum of candy colors good enough to eat."
From the moment this ad began, I was hooked. Splashes of color explode as they hit people, in brilliant hues of blue, orange, pink, purple and red. The ad is entertaining, engaging and just plain fun to watch.

I must admit that, at first, I thought this was a SONY Bravia ad, which are famous for their use of vibrant splashes of color. But, I enjoyed this ad far more than any SONY ad I've ever seen.

There was one surprise that surreptitiously appeared on the sleeve of one of the actors partway through the ad - a Best Buy logo. Cool co-branding campaign ... it was done so smoothly that I almost didn't notice it.
Color Beats By Dr. Dre and Best Buy Partnership
Too bad my Christmas list has already been delivered ... this would have been an excellent addition!
Orange Beats By Dr. Dre
Purple Beats By Dr. Dre
Red Beats By Dr. Dre


  1. Who are the actors in the commercial?

  2. I searched around but was unable to find out who the actors are. Sorry I couldn't answer your question. Sue

  3. nice i like this commercial =)

  4. I like it too - pretty cool special effects and an explosion of color!


Sue Northey - Find me on