Showing posts with label Yoplait raspberry cheesecake. Show all posts
Showing posts with label Yoplait raspberry cheesecake. Show all posts

Wednesday, June 1, 2011

Yoplait Oversells, Underdelivers

The latest Yoplait commercial opens with a woman hungrily eying up a delectable raspberry cheesecake in her refrigerator. She goes through an internal struggle that many of us can totally relate to...

What if I just had a small slice?
I was good today. I deserve it.
Or, I could have a medium slice and some celery sticks.
And they would cancel each other out, right?
Or ... OK, I could have one large slice ...
And jog in place as I eat it.

So far, so good, right?
We've all encountered internal struggles like this at some point, right?

But, here's where things head south ... and fast.

In steps woman #2, who reaches for the raspberry cheesecake to satisfy that craving she's had all day. But, instead of reaching for that tantalizing cheesecake, she plucks out a container of Yoplait Light Raspberry Cheesecake.

It's not that I don't agree that Yoplait Light tastes good; I happen to be a fan. But, come on ... let's get real here. Comparing a container of raspberry cheesecake flavored yogurt to a homemade delicious raspberry cheesecake is, well, it's just plain silly.

A classic case of overselling if I ever saw one.
Sue Northey - Find me on Bloggers.com