Wednesday, September 8, 2010

Wake Up America and Eat Oatmeal ... or Not.

Breakfast. That meal that you've always been told is the most important meal of the day. We've heard it all of our lives from moms and from advertisers. But, it's a message that hasn't necessarily sunk in for many of us. In fact, according to ABC, roughly 4 in 10 Americans skip breakfast.

In walks Quaker Oats, with their new Wake Up America commercial ... an ad dedicated to instilling the beauty of morning into your psyche. A charismatic voice tells you to wake up and to conquer the world as you embrace morning. Quaker Oats aren't introduced into the commercial until the last few seconds when a freeze frame of the package and the words, "Does your breakfast make you amazing?" grace the screen.

This ad was certainly effective at making me feel good about the power of that special time of day called morning. But, it used a very soft sell to try to encourage me to eat oatmeal to start the day off right.

A look back at that ABC article reveals that only 9% of people eat hot cereal for breakfast. Cold cereal wins hands down, with 31% claiming it as their morning favorite.

While I really did like this new Quaker Oats commercial, in the end it really didn't convince me to give up my morning fruit for a steaming bowl of porridge.

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