Wednesday, September 29, 2010

Kit Kat Encourages You To Take a Break

Imagine strolling the streets of London, absorbing the sights, sounds, and smells of the city.

And then, there it is. A park bench that beckons you to "have a break." But, this is no ordinary bench. This bench is designed to look exactly like the chocolate Kit Kar bar you have come to know and love ever since you were a child.

How could you possibly ignore the opportunity to do exactly as Kit Kat beckons - have a break while out on your stroll?

What a simple and wonderfully executed marketing tactic. The bench clearly and succinctly delivers Kit Kat's brand positioning ... with a budget that is probably the likes of chump change for Kit Kat.

I wonder how many visitors have snapped a photo of this bench?

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