Saturday, July 30, 2011

Delta Goes Nuts For Cookies

A few weeks ago, I found myself on yet another airplane. In the past two months, I've racked up too many miles to count, traveling to Poland, Austria, Germany, Italy, Hungary, Boston, New York, Dallas, Charlotte, and a few others that I'm sure I'm missing.

The economic effect on the airline industry has not gone unnoticed on my travels. It has become painfully obvious that there is no such thing as a free handout. You pay to check your bags. You pay to sit in an exit row. You pay for headphones. You pay for the flight attendant to be nice to you (just kidding). You even have to pay to get a little bag of pesky peanuts.

So, it was with delight on my most recent trip that the flight attendant offered me some cookies. Free Biscoff cookies? Heck yeah!

I was so excited to dig into the cookies that I didn't notice Delta's name on the outside of the package; but, I sure noticed their name once the wrapper was off.
Very cool. Delta-branded cookies.

Delta gets an A+ ... for giving me a free snack and for practicing 360-degree branding. Hopefully, a few other airlines will read this blog and reinstitute the era of free snacks.

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