Wednesday, July 6, 2011

Five Years Later, Apple Still Thinks Different

An advertising student of mine recently shared this 2006 Apple ad with me. I had never seen it before, but still found it relevant, as well as inspiring.

First of all, what a great ad. I even got goosebumps watching this .. seeing visual images of the late greats, like Martin Luther King, John Lennon, and Ghandi. I love the line, "...because the people who think they are crazy enough to change the world, are the ones who do."

Secondly, thank you Apple for validating all the creative people out there that have felt like a "round peg in a square hole" at some point in their lives ... or for some of us, who feel like this just about every day of our lives.

Third, even five years later, this ad still embodies the mission of Apple to think different, to push the boundaries of everyday convention, to go where no one has ever gone before.

This ad reminded me of the Joshua Walters video on being "just crazy enough." Sometimes, we look at that person with the purple hair, the young lady that marches to a different drummer, the individual with an interesting sense of personal style or a way of looking at things that is one or two steps out of synch with the rest of the world, and think, "What an odd person!" or "Why are they dressed that way?"

To me, Apple's ad is telling all of us not to admonish this unique individual, but instead to celebrate them and to recognize that the next great idea may already be taking seed in their mind.

To that, I say Hallelujah!

By the waz, if you personally identify with this ad, I would recommend Daniel Pink's book, "A Whole New Mind; Why Right Brainers Will Rule The Future." It is a great read, validating that there is a place in our world for all the creative thinkers.

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