"Courage. You were born with it. And what better way to nurture that feeling than with a little extra care down there? After all, when you're clean and fresh, you can focus on any opportunity that comes your way. So be ready. Slip a packet of Summer's Eve Feminine Cleansing Cloths into your bag ... It'll help you unleash that bring-it-on attitude."Are you serious? I mean, are you really serious? Apparently so since Summer's Eve recently aired this ad in a Woman's Day magazine.
As I ask myself why the makers of Summer's Eve would want to disparage women in this way, the idea of creating talk value plays at the edge of my mind. But then, I ask, why did they select Woman's Day magazine as the venue to create buzz? Why not something like Cosmo?
Well, evidently, they received so many complaints about this ad that they pulled it. Here's the apology from Summer's Eve brand manager Angela Bryant (a woman!):
"I would like to first of all apologize if this ad in anyway has offended anyone. We are taking immediate next steps to remove the ad from circulation. We want you to know that Fleet Laboratories and the Summer's Eve brand have the utmost respect for women. While we understand how some may come to an alternative conclusion regarding our recent ad, that was never our intention. Thank you."
Hey Angela, have you ever heard of r-e-s-e-a-r-c-h before?
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