Saturday, October 2, 2010

Ben & Jerry's Has Been Dishing Out Misinformation

Shame on Ben & Jerry's. All these years, we were led to believe that these two ex-hippies were dishing out ice cream that was different than all the rest because it was "all natural." And that naturalness came at a premium ... which many were willing to pay because they wanted to eat ice cream that was more pure and less processed.

Okay, okay. Anyone that read the label would have seen artificial sounding ingredients like "hydrogenated soybean oil" and "anhydrous dextrose" and would have decided on their own that Ben & Jerry's wasn't really as natural as they were claiming to be.

But, what bothers me is that rather than leveling with their consumers, Ben Cohen & Jerry Greenfield (yes, there really is a Ben and Jerry) chose to communicate misinformation to consumers for all these years. In truth, it took the nonprofit watchdog agency, The Center for Science in the Public Interest, to get Ben & Jerry's to fess up to their wrongdoings.

Alright, time to give credit for what Ben & Jerry's has done right. According to MediaPost, CEO Jostein Solheim claims they use the most natural products they can find, like hormone-free milk and cage-free eggs. Plus, their products are Fair Trade Certified.

So, in the big scheme of things, Ben & Jerry's may still be one of the better ice creams out there.

But, and this is a big but, I still feel duped and that makes me unhappy. Unhappy enough that I just may shy away from buying their ice cream in the future.

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