The commercial opens with a woman in the height of labor. She screams, "Where's my husband?" as she clearly struggles to handle the pain of childbirth. Going through labor pains without her husband by her side, she laments, "What am I going to do now?" As if to answer her own question, she grabs her cell phone and begins to dial.
Expecting the voice of her breathless husband, we are welcomed instead to a cheery hello of "Jimmy John's" on the other end of the phone.
As her Jimmy John's order is delivered to the hospital room just moments later, the nurse says,
"Now that's an impressive delivery!"
Ba-da-bing. Ba-da-bing.
Ah, but it's not over quite yet. Her husband hurriedly skids into the room just moments later, to excitedly ask, "What did you have?"
Her answer? "Turkey sub, no mayo. What I always get."
On cue, the newborn baby cries.
Ah, it might be a little slapstick but I love how Jimmy John's freaky fast delivery is juxtaposed into the delivery of a baby. Humorous while simultaneously communicating the brand essence. Nice.
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