Thursday, August 25, 2011

Great Clips Takes a Clip Out of Waiting

This morning, while driving into work, I heard a radio ad for a marriage between Great Clips and Craigs List. Although I wasn't able to find anything about this relationship online, I did find a rather cool mobile app on the Great Clips website.

Hair salons liike Great Clips and Cost Cutters have always prided themselves on the fact that you don't need an appointment. Just walk in the door and snag the next stylist to get a cost effective hair cut ... without having to wait days, or even weeks, to get that highly coveted appointment.

But, the problem with this business model is that if 10 other people have the same idea at the same exact time, you might find yourself sitting in the lobby waiting for awhile.

In steps the new Great Clips mobile app.

This app will automatically find the salons nearest to your current location. Your job is easy. Just add your name, phone number, and the number of people in your group and then head on over to the store. While it may not guaranty that you'll earn a seat in the stylist's chair immediately, it does cut down on the amount of time you'll have to wait.

Nice application of a mobile app grounded in a consumer benefit.

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