Tuesday, August 2, 2011

Zappos Bares The Whole Truth

Quick ... what's the first thing you think of when I say Zappos?

Let me guess ... shoes, right?

Well, Zappos is setting out to change that perception with their latest print ad campaign, in which women are shown wearing nothing but shoes. Covering the well, sensitive parts of their bodies, is a sign which reads "more than shoes."
In a story written by The New York Times, American Apparel's Director of Online Marketing offers the following:

“Are they doing it because they want to get attention
from blogs and Web sites that will write about it? 
Or are they doing it because it’s the ad campaign that speaks
most truly to who they are and what they want to sell?” 

For those that know the Zappos brand, you would have to agree that they are not a typical run-of-the-mill brand. Well renowned for their quirky sense of humor and appeal, customers appear to be very loyal to the brand and their unrelenting focus on customer service.

But, will Zappos customers associate the scantily shoe-clad models with the brand they know and love? Or am I merely playing into Zappos' hand by blogging about this campaign?

What do you think?

1 comment:

  1. Go out wearing nothing but shoes. Good idea!


Sue Northey - Find me on Bloggers.com