Thursday, August 11, 2011

Sainsbury's Offers A Window Into Healthy Living

Sainsbury's, a UK grocer that was founded in 1869,  operates 557 supermarkets and 377 convenience stores throughout England. According to their website, they strive to deliver great products at fair prices, by exceeding customer expectations for healthy, safe, fresh and tasty food.

Recently, Sainsbury's launched innovative new fruit juice packaging which helps deliver this mission to their shoppers.

All of our lives, we have been told that we should eat fruit to stay healthy. In fact, the food pyramid we all learned about in elementary school urges us to eat five servings of fruit each and every day. We all know this, but often settle into an unhealthy pattern of eating.

So, Sainsbury's has launched an awareness campaign to help all Brits remember that all important five-a-day rule.

But, this is no ordinary awareness campaign. Rather, Sainsbury's took this message to the grocery store shelf by redesigning all of their litre juice cartons.  Each juice carton features four transparent windows, with measurements alongside each window. The message? Drink up to line #1 (200ml) and you have just fulfilled one of your five servings of daily fruit. Drink up to the second line and you have fulfilled two servings. Drink up to the third ... well, you get the message. Which is what Sainsbury's is counting on.

Since this product revamp affects 6,500 products, Sainsbury's estimates this new feature will not find its way on to all of their frozen, shelf stable, and refrigerated juices until January 2013. While encouraging all Brits to be healthier, they are also working on making the UK environment healthier too, by reducing package weight on 65% of all packaging.

A win-win for everyone trying to live both a healthier lifestyle and to be kinder to the earth.

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