Monday, September 19, 2011

Chevy Camaro Offers The Fountain of Youth

Have you ever noticed that your concept of age is directly correlated to your physical age? As the birthdays begin to pile up, your definition of what middle age or even old age is seems to effortlessly float upward. Plus, we've all heard that saying that was surely written by some 90 year old in search of the fountain of youth:

You're only as old as you feel.

Chevy taps right into that mindset when it targets the Baby Boomer generation with its latest Camaro advertising. Their new Camaro promises that whether you are 65, 75 or 85, a ride in a snappy new red Camaro will make you feel young again.

No question, this is a contemporary and relevant message with the Baby Boomer generation, who fall within the age range of 47-65, and make up 13% of the U.S. population.

What's not to like about this ad ... especially if you are a Baby Boomer?

Let's all recite it together: 70 is the new 50.

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