Volkswagen has created a new TV ad that speaks to the affordability of its Jetta. The viewer watches a young man take ridiculous job after ridiculous job, all with the plan of saving enough money to buy his very own Jetta. At the end of the ad, he is proudly washing his new Jetta, with a license plate that declares, MINE!
Ah, but wait! There is one last photo opportunity ... the camera pans out and you see a second Jetta in the driveway, with a MINE2 license plate.
I really enjoyed this ad and liked the interesting twist on affordability that it presents.
But, of course my mind wonders to the second Jetta and I wonder ... did he really need to take that nude modeling job or to be a rodeo clown running for his life? Wasn't one new Jetta enough? I mean, just how greedy can one guy be?