Friday, January 14, 2011

Adidas Has Inventory-Expanding Idea

How many times have you...
...fallen in love with a shoe style only to find they don't have it in your size?
...visited 2 or 3 or 4 shoe stores, not finding anything you really like?
...wished your small town shoe store had more variety?
...been frustrated because you just can't find a pair of shoes you like?

If Adidas has it their way, this will all be a part of your past.

This past Tuesday (1.11.11) at the 2011 National Retail Federation's convention in New York, Adidas unveiled a back-to-the-future spinning interactive Virtual Footwear Wall. This innovation makes it possible for shoppers to look through as many as 8,000 shoes portrayed in 3-D format.  Shoppers will be able to spin the shoe to look at it from different angles, zoom in on specific details, listen to a video, or learn fun facts about the shoe. 

All these shoes will be at your fingertips, through the use of a touch-screen display.
Interestingly, the shopper isn't the only one to benefit from this high-tech innovation. 

Retailers will now be able to offer a complete line of Adidas shoes regardless of the square footage of their store. As  Chris Aubrey, VP, Global Retail Marketing for Germany-based Adidas said, "We've leveled the playing field for small retailers. They can now act like a big flagship store in a town like New York."

This wall was made possible through a joint partnership between Adidas and Intel.  Unfortunately, it is still a visiion for the future. Current plans are to roll out the first prototype in the UK in 2012.

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