Tuesday, January 25, 2011

Target's Big Baby Billboard

On New Year's Day, Target Baby launched a birth announcement campaign to welcome babies around the world.

From December 31 through January 6, proud moms and dads headed out to the Target Baby Facebook page to enter the name, weight, and birth details of their baby. Once created, they could share their customized digital baby announcement with family and friends via Facebook, twitter or email.

But, that was just the beginning...

Parents could also submit their baby's name for inclusion on the "Big Baby Billboard,"  a 40-foot high refrigerator magnet located in New York and Los Angeles.  For five days, workers continually changed the billboard to reflect the birth details of new baby after new baby, like:

Matthew J. Leonard
8 lbs 5 oz
December 10, 2010
12:46 am
Barnstable, MA


Kylie Lynn Vasquez
7 lbs 14 oz
November 28, 2010
12:47 am
Annaheim, CA

The purpose of this changing act?

To capture a smidgen of the joy that new parents feel when their baby enters the world and pass it on to others.

Birth announcements ... courtesy of Target.

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Sue Northey - Find me on Bloggers.com