Monday, January 24, 2011

Caribou Coffee Turns Up The Heat

Everyone knows that Minnesota can be darn cold during the long and dark winter months. I'm sure many a traveler stops at the drive-through of the local Caribou to get a steaming cup of coffee on their way to work ... not only for the much-needed jolt of caffeine, but also as a morning dose of toasty warmth.

But, how about travelers that are forced to brave the elements and ride the bus to work every day? Well, Caribou Coffee has found a clever way to comfort those unfortunate souls.

In order to promote their new line of hot breakfast sandwiches, Caribou has literally turned up the heat in Minnesota area bus shelters. Bus travelers can now warm up while waiting for their bus ... in the giant sized oven provided by Caribou.

A cozy, warm way for Caribou Coffee to serve up its marketing message, while simultaneously endearing the target to its brand.  Nicely done, Caribou!

No comments:

Post a Comment

Sue Northey - Find me on