Wednesday, January 26, 2011

Ashley Martin: Banned or PR Stunt?

It's all over the news today - Fox has rejected Ashley Madison's Super Bowl spot.

Over the years, we've come to expect that a handful of ads will be censored by the networks. In Super Bowl 2010, PETA, KGB, and Go Daddy all had ads that never saw the light of day on Super Bowl Sunday. 

In many ways, we enjoy watching these ads just as much (or in some cases, even more) than those that are aired on Super Bowl Sunday. For instance, look at the number of YouTube views for three of last year's banned commercials:

PETA            160,783
KBG             332,713
Go Daddy     930,714         

While viewership may not be in the millions, remember that each of these views came at no cost to the company.

People wonder why or how these ads flew through the approval process in their companies without raising a few eye brows. Well, the plain and simple truth is this ... they didn't. Many, if not all of these companies, never expected the networks to approve their ads for the Super Bowl.

Think about it, does a company like Ashley Martin really want to spend $3 million for 30 seconds of fame? Or would they rather pay the production costs to create the ad and then wallow in all the free publicity?

My money is on the latter. 

P.S. By the way, I just helped them achieve their goal by writing this blog. 

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