Wednesday, June 29, 2011

HUNGARY: Have A Coke, A Kifli & A Smile

While in Hungary, I stopped to feast my eyes (and my stomach) upon kifli, fluffo, zservo, beigli, dobos torte, and countless other delectable treats at a local Budapest bakery.

In an instant, I flashed back to the days when my Grandmother (who immigrated to the U.S. from Croatia in the early 1900's) would make strudel, potica, and other favorites from her homeland. As kids, we welcomed grandma's treats, without a second thought to where the recipes originated from.

As I sat at a small cafe table enjoying my fruit-filled kifli, I noticed this Coca-Cola ad. I found it interesting on a number of levels:

1. I can't ever remember seeing pastries paired with Coca-Cola - it doesn't seem like a natural fit to me...kind of an overload on sugar.

2. This ad had quite a vintage feel to it, despite the new "Open Happiness" logo on the bottom.

3. I didn't need to be able to read the words to understand what the ad was saying.

Interestingly, despite a language barrier and an ocean separating Hungary from the United States, this ad did its job. It welcomed me to enjoy a Coca-Cola with one of the delectable pastries on display at this fine bakery ... without a second thought to where I originated from.

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