Sunday, June 26, 2011

Rapunzel Lets Down Her Hair For Pantene

"Rapunzel, Rapunzel, let down your hair."

In order to convince Canadian consumers that new Pantene Anti-Breakage Shampoo is all it's cracked up to be, Pantene delivered a guerrilla campaign that made people stop and take note.

Pantene hung long braids from the windows of buildings throughout Toronto. Perched on the top of the braid hung a man climbing to reach his Rapunzel.

The message? Pantene's new Anti-Breakage Shampoo is so strong you could climb on it.

I would give Pantene a solid A for breaking through the clutter, while simultaneously slamming home their single-minded message.

1 comment:

  1. レイバン サングラスが欲しいと息子に頼めれて、調べようと思いました。意外にもかっこ良くて、自分もレイバンが欲しくなりました。50代でも掛けられる、適切なレイバン モデルがあるといいですね。何かをご紹介ください!

    ReplyDelete

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