Kit Kat Ad Creates a Symphony of Sound

 

Who ever thought that 15 seconds of cracking Kit Kats, chewing sounds and sighs of delight could pack such a punch and be so memorable?

I love the simplicity of this campaign. Kit Kat's tagline - break time, anytime - is repeatedly shared with viewers via the snapping and breaking of Kit Kats across the city. The sounds are nearly poetic, forming a symphony of sounds that are decidedly Kit Kat.

So, the next time you're out and about, take a Kit Kat break, pull up a bench and relax.