Holding the #10 position in the USA Today poll is Coca-Cola's border guard spot.
Two border guards, situated somewhere in a barren desert, quietly patrol their side of the dividing line.
A piece of paper floats from one side to the other. The second guard angrily spears it with his sword and sends it back where it came from ... to the other side, to the enemy's side.
After opening and drinking a bottle of refreshing Coca-Cola, guilt passes over the face of the first guard. He struggles with indecision .... should I offer a bottle of Coca-Cola to the enemy or not?
He scans both ways, searching for movement anywhere in this hot, solitary, God-forsaken desert. After repeatedly fighting his conscience, he slides a bottle of Coke under the border line and quickly draws his sword. Oh no - what is to become of the second guard?
But, alas, he uses the sword to extend the line so that the other guard can grab the bottle ... without entering into enemy territory. The second guard gratefully drinks the Coca-Cola.
Then, it was as it was before.
Two border guards, situated somewhere in a barren desert, quietly patrol their side of the dividing line.
Open Happiness.
Open a bottle of refreshing happiness for hot and weary guards.
Open the channels of communication between enemies.
Be open to new ways of doing things.
Sue's Grade: A
- Memorable, due to the unfolding drama- Good brand linkage back to Coca-Cola
- Able to get the point without sound, which is good at a loud party
- Comical, without slamming babies, dogs, or people into a wall or door
- Simply pays off "open happiness"
No comments:
Post a Comment