Wednesday, February 9, 2011

#8: NFL Fans Are Everywhere

Capturing the #8 spot in the USA Today Super Bowl poll is NFL's spot for ... well, themselves.

The spot opens to an incredibly young Ron Howard talking to the Fonz. Fonz is sporting green and gold, standing by looking chill like he so often did in that 1970s TV show, Happy Days, set in none other than Milwaukee, Wisconsin. Interestingly, the TV is on in the background talking about Super Bowl XLV, not the Super Bowl that would have occurred at the time this episode of Happy Days aired on TV.

The commercial moves on to show that NFL fans are everywhere ... on Seinfeld, The Office, Cheers, The Golden Girls, Starsky & Hutch, The Muppets, The Brady Bunch, Alf, Glee, Modern Family, The Simpson's, and others. All the characters in these famous and once-famous TV shows are wearing their favorite NFL team's gear.

The Fonz appropriately ends the spot with, "A beautiful day for anything and everything." A nice segue to all the dreams that will be realized (and dashed) on Super Bowl Sunday.

The super appears: Best. Fans. Ever.

Sue's Grade: A
- Simple and easy-to-understand concept
- Good attention-getter, as you try to link each vignette to its TV show
- Nice brand linkage back to the NFL since everyone is sporting NFL gear
- Nice tie of the Fonz and Happy Days back to the Green Bay Packers
- But, I had to watch the spot 3 times before I found a Steelers fan

No comments:

Post a Comment

Sue Northey - Find me on