Monday, February 28, 2011

Alli Talks About Weight Loss Differently

The other day, I was reading one of my favorite magazines when I flipped the page and the above ad jumped out at me. 
Now, it's time for true confessions. I love ice cream. I mean I truly love ice cream. It is one of my greatest weaknesses. So, when I read that one pint of ice cream equates to 2,500 steps, I started to feel a bit sick to my stomach.  I wondered, "Just how many steps do I have to take anyway?"

So, I read on.

The next sentence told me that if I substituted my favorite ice cream with frozen yogurt, I could cut 48 grams of fat per pint!  I thought, "Now we're talking. I think I can do that."

Then the hook. "And if you take alli with your meal you can cut even more. Because alli was designed to block 25% of the fat you eat so your healthy decisions can be even healthier."

I have to admit ... I didn't see that one coming at all. 
So, just what is alli anyway? Is it a weight loss supplement? I concluded that it must be because the ad went on to say that "for every two pounds you work to lose, alli can help you lose one more."

What an interesting and totally disarming way to broach the topic of weight loss. Talk about changing the category conversation. Even their tagline of "how healthy works" forces the consumer to think of this weight loss supplement as the healthy and right thing to do for your body.

While alli certainly deserves high marks for talking to consumers in a positive way about weight loss, unfortunately, it's not enough to get me to buy it. You see, I have a cousin that will be on oxygen for the rest of her life because she took ephedra as a weight loss supplement ... back when the makers of ephedra thought it, too, was a healthy way to lose weight.


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