Friday, February 4, 2011

AT&T Gets Orangewashed

This commercial stopped me in my tracks. I couldn't help but wonder why all the orange flowers were blossoming ... out of sidewalks, on light poles, on the sides of buildings. It was pleasant to watch and to listen to.

It wasn't until the very end of the ad that the brand was revealed.

Coverage is a beautiful thing.
 AT&T covers 97% of all Americans.

Simple, beautiful, engaging.  AT&T has found a compelling way to help the viewer visualize the massive extent of their coverage.

I've just become a fan of orange and AT&T.


  1. "Simple, beautiful, engaging." We'll said. However, there is an item that's noticeably missing, "effective".

    They're obviously attempting to counter the perception that their coverage is marginal. Will this campaign help? It'll be interesting to see if it has any impact.

    Your ad selection is always compelling and your comments reliably thought-provoking, but concise. Thanks Sue!

  2. Rick, you're right - effective is critical. Thanks for your kind comments! Sue

  3. What's the flower? Is it a real plant?


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