Wednesday, February 2, 2011

What's Your Favorite Super Bowl Ad?

This Super Bowl season, Ad Age has asked their readers to weigh in on their favorite Super Bowl ad of all time. There are some truly inspiring, hilarious, and thought-provoking ads among the 15 ads they have chosen. After viewing them all, I have selected two ... for different reasons.

My vote for the best goes to the Mean Joe Greene Coke ad which aired in 1980. I lecture about Apple's 1984 ad all the time and while I see the sheer brilliance behind the ad, it comes off as dark and foreboding. Mean Joe Greene, on the other hand, is truly a feel-good spot. And who doesn't like to walk away from an ad feeling warm and fuzzy inside. Plus, it's 31 years later (boy, I can't believe that!) and I still remember this ad. Likability + recall + persuasion is a win-win-win for me.
My second vote goes to the Budweiser Clydesdale 9/11 Tribute to America ad, which aired in 2002. This ad brought a tear to my eye. Instantly, I found myself back on 9-11-01, watching, dumbstruck, as the World Trade Towers collapsed in New York City. One wonders, how is it possible to create advertising that pays homage to the terror that Americans felt that day without coming off as a self-seeking brand that is trying to prey on your raw emotions?

The answer?  This Budweiser ad.
Which ads moved you ... to laughter, to tears, to introspective thinking?


  1. Awesome picks! Thanks for sharing! I cannot wait to see the ads this year! Best part of the Bowl! Thanks for sharing! Here is a great blog with the best Super Bowl ads of all time. Check it out, click here! Great minds think alike!

  2. Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups thanks once again.
    Super Bowl Commercials 2012


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