Monday, May 23, 2011

Bernie The Brewer Is Missing - Help Find Him!

All baseball teams have mascots, but the Milwaukee Brewers have a mascot that has become so synonymous with the team that attempts to build a new park without him were banished from the start.

For those of you that have not had the pleasure of attending a baseball game at Miller Park, a little explanation is in order.

When the Milwaukee Brewers were still a young and fledgling baseball team, Milwaukee County Stadium was struggling to get fans to attend their games. A devout 69 year old baseball fan by the name of Milt Mason decided to do something about it.  He vowed to sit on top of the scoreboard until the Milwaukee Brewers drew a fan base of 40,000. Approximately 40 days later, the Brewers drew a record crowd of 44,387 fans and Mason delighted the crowd by sliding down a rope into the stadium.

A Milwaukee tradition was born.

Today, Bernie Brewer resides in a Swiss chalet during every home game. Whenever the Brew Crew scores a home run, Bernie descends down a long slide into a giant beer stein that is being tapped from a Milwaukee Brewer keg of beer.

To say that Bernie is a crowd favorite is totally underestimating his worth ... Bernie symbolizes everything that is right about the Milwaukee Brewers and baseball, in general.

So, the promotion that the Milwaukee Brewers are currently hosting with the Milwaukee County Park system is guaranteed to be a hit.

Together, they are planning a statewide "Where's Bernie?" scavenger hunt. As legend would have it, Bernie has planted 1,400 Bernie Brewer lawn ornaments across the fine state of Wisconsin. About one in four of these ornaments (400) will have special prizes attached to them ... Brewers game tickets, an evening in a Miller Park Suite, game-used memorabilia and Milwaukee County Park passes for golf, water parks and the Mitchell Park Domes. Also, 100 of the ornaments will be autographed by Brewers players and personnel.

The big event begins at 5am on Tuesday, May 24. Those on Twitter can follow @Bernie_Brewer and the hashtag #wheresbernie to be clued into the location of these ornaments.

So, Wisconsites, get your engines ready to be on the lookout for Bernie bright and early tomorrow morning!

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