Tuesday, May 17, 2011

Coca-Cola Lights Up The Sky For Its Birthday

Coca-Cola was first launched on May 8, 1886 in Atlanta, Georgia by Dr. John Pemberton.  While the bottle has evolved over the many years the brand has been in existence, its iconic shape - capped off by the signature red top - has remained relatively constant over the years. 

Additionally, throughout its many years of advertising, Coca-Cola has always delivered refreshment. The first ad, dating all the way back to 1886, proudly stated, "Delicious! Refreshing! Exhilarating! Invigorating!"

Coca-Cola defined advertising in the early days of this country. It created the iconic image of Santa Claus that we all know and love. It was the key advertiser of the 1920 World's Fair. It was the first to use testimonials in advertising and the first advertiser to create a two-page print ad spread. It created and advertised the first centerfold (although their model was clothed, albeit in a revealing swimsuit). In 1962, it was the first brand to show people of color in advertising. In 1986, Coca-Cola became known as An American Classic and that title has held to this day.

Coca-Cola has had a rich and storied 125 year history. So, it is only fitting that they would invite all of us to their birthday party. On every Thursday, Friday and Saturday evening during May, Coca-Cola will send a spectacular Thank You to all of Atlanta, when they display the world's largest single building illumination of its headquarters tower.  The display features 125 years of Coca-Cola advertising. Photos and messages from Coca-Cola's Facebook, Flickr and Twitter accounts will also be showcased.

So, in honor of Coca-Cola's 125th birthday, have a Coke and Smile! :-)

1 comment:

  1. Which is better Coke or Pepsi?
    PARTICIPATE IN THE POLL and you could get a prepaid VISA gift card!

    ReplyDelete

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