Orange RockCorps in the UK has created a very interesting concept to encourage Brits to give a bit of their time and their hearts.
Their idea is simple: donate four hours of your time and you'll receive a ticket to a gig. What's fascinating is that you can't buy a ticket to any of these concerts - you can only earn a ticket by volunteering your time.
Visitors to the Orange RockCorps website vote for where volunteers will head next: community, health and well being, or sports & play initiatives.
Musicians from around the world have generously given of their time and talent. Past performers have included star-studded musicians like Lady Gaga, John Legend, Ludacris, Taio Cruz, Snoop Dog, Nelly and Akon.
Communications efforts are pretty stellar too.
In Paris, the Echafaudage Orchestra (translated = Scaffolding Orchestra) broke into musical stylings by drumming pipes, scaffolds and buckets to the delight of spectators.
The Orange RockCorps TV commercial is fascinating to watch, as a myriad of individuals morph to reveal numerous races, shapes, sizes and personal tastes. Its point? No matter how different all these people may appear to be, they all have one thing in common ... they volunteer their time to help others.
Users can follow the action with Orange RockCorps on Facebook, Twitter, Flickr, YouTube, and on their blog.
Volunteers coming together to make life better for others, all while enjoying some great tunes ... music to anyone's ears.
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