Tuesday, May 17, 2011

Target Makes Hemingway Proud With 12 Word Ad

"It came out wrong and I just...what I wanted to say ..."










Remember that famous book,  Men are From Mars, Women are From Venus, written by John Gray in 1992?  You know the storyline ... men and women are different species. We speak different languages, often resulting in missed communications and hurt feelings.

In their most recent commercial, Target does a masterful job of recreating this sticky communication scene with only 12 words.

Obviously, not the right words for this husband.

Ernest Hemingway would be proud.

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