Sunday, November 28, 2010

California Almonds: A Handful of Jet Fuel

Sales of almonds have doubled in the past decade. Surprised? 

Well, you shouldn't be. In recent years, almonds have been in the news for a whole range of positive health benefits. 

But, none of this would be possible without the media being told that almonds are packed with all this goodness.

In steps the Almond Board of California. Their website offers up a ton of great information for consumers, health professionals, food companies, and almond growers.

- A handful of almonds adds 6 grams of energy-rich protein to salads.
- Whole almonds are a naturally high source of vitamin E, calcium, magnesium and potassium. 
- Almonds are a natural source of protein and naturally high in fiber, while being naturally low in sugars.
- Scientific evidence suggests that eating a handful of almonds as part of a diet low in saturated fat helps to maintain healthy blood cholesterol levels and a healthy heart.
- According to the 2005 Dietary Guidelines for Americans, almonds rank strongly among food containing AT vitamin E. One ounce of almonds contains 7.4 milligrams or 35% of the Daily Value of this nutrient.
- A handful of almonds offers key benefits to anyone trying to shed a few pounds, namely satiety, fewer calories for more nutrients, crunch, and an undeniable, tasty flavor. In fact, a one-ounce serving (about 23 almonds) is an excellent source of three nutrients and 100% cholesterol free, all for a measly 160 calories. Not to mention the 6 grams of energy-packed protein.
- U.S. dietary guidelines recommend that the majority of your fat intake be unsaturated. One serving of almonds 28(g) has 13g of unsaturated fat and only 1g of saturated fat.
Beyond all this great dietary and nutrient information, the Almond Board of California has also launched a terrific print campaign. A simple message communicated quickly and elegantly: A Handful of Jet Fuel.
California Almonds: I'm nuts about your new campaign.

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